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Trademark

• A trademark, trade mark, or ® is a distinctive sign, design, sound, smell, color, product configuration, group of letters or numbers, or combination of these, which is used by a business to identify itself and or its products and services to the general consuming public.  A trademark also distinguishes the business and its products or services made, sold, or provided from those of other businesses. Click to Find Out What Business Document Filings You Need to Start Your Business.  

•  Purpose
  
  The use of a trademark prevents confusion regarding the source of services or products. It uniquely identifies the provider of the service or product. Because consumers identify the mark with a specific company, the trademark becomes a valuable business asset to be protected from others who want to acquire similar trademarks.
   
• A trademark is a business property which is distinct from other forms of intellectual business property. In most cases, a trademark has a name, word, phrase, and in some cases, it includes a logo or symbol, design, image, or a combination of these elements.